Using an innovative new approach, this national tobacco cessation awareness campaign aims to encourage young adults to quit smoking, stay quit and move on with their life staying tobacco-free, using the metaphor of a relationship break-up. Interesting tips and creative tools to support you: The Break It Off mobile application to help smokers track their break-up progress and overcome cravings and triggers when they happen, a Facebook Relationship Status feature that allows smokers to proudly announce their break-up with smoking to their network of friends encouraging positive feedback and support from others and access to quit coaches through the pan-Canadian Quitline at 1-866-366-3667

Brought to you by the Canadian Cancer Society and Health Canada